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Upper Crust Bakery
The Upper Crust Bakery Logo - A stylized illustration of the Eiffel Tower with wheat stalks along the sides, the company name above and below the Eiffel Tower and the words "Baked Fresh Daily" and "Locally Sourced" along the sides

Logo Design

Upper Crust Bakery was in search of a logo that reflected their French heritage and their farm-to-table approach to their fresh baked goods featuring locally sourced ingredients.

The Upper Crust Bakery logo on a black metal street sign hanging on the side of a white building

Project Info

Client: Upper Crust Bakery

Category: Food & beverage brand identity

Role: Lead Designer

Project behind the scenes:

Upper Crust Bakery is a family owned bakery looking to rebrand themselves to keep up with modern competitors. They wanted a logo that would convey their French heritage while also appealing to current trends. The Eiffel Tower is the most iconic French landmark so I used that as the central focus of the logo design. I added the stalks of wheat along the sides to reflect their farm-to-table style of baking and I included the phrases "Baked Fresh Daily" and "Locally Sourced" to appeal to today's clientele and their want to support small businesses.

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